GreenXchange

This sounds really encouraging. I imagine the looming recession could provide strong motivation for corporations to try out such crazy new ways of working.

But, while I’m trying really hard not to be cynical, I think this video doesn’t address the way patents seem entirely damaging to collaboration. If patents started to get used for the purpose they were intended—which was to encourage sharing of private ideas—then all could be well. But right now, patents are the strongest form of protectionism and are used to block innovation.

Also, I think that corporations will have to fundamentally change for this to work. Until the current collapse of the western economic model, most corporations were led by shareholders with frenzied greed. This is antithetical to the open, collaborative exchange of ideas. Nike can’t have their cake and eat it. Most of the smart people do work for other organisations, but you can’t tap into their talent unless you care as much for them as you do for yourself. And I mean care for them. Not simply care about their wallet.