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Assorted SEO tips

04 Jun 2009
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Just starting this dumping ground for useful SEO tips I find.

Meta Tag: Description

  • Use 150 characters or fewer to avoid… ellipses.
  • Try to include an offer, guarantee, and perhaps a phone number to invite an instant call.
  • Description to be unique to that page.
  • Include your keyword phrase once in the description. No need to over-do it though—“keyword density” is unimportant.
  • Combine with a strong title tag that works well with the description.